The Pumpkin Plan - Mike Michalowicz

Applies the pumpkin plan to a multitude of industries packaged into short case-stories.

Entrepreneurs don’t do most of the work. Entrepreneurs identify the problems, discover the opportunities and then build processes to allow other people and other things to do the work.

The say-yes-to-everyone strategy could not be sustained over time, and it was actually stunting growth. I was spread too thin, wasting energy serving clients who made me crazy and would never make me rich; and in serving them I was taking precious time away from the clients with whom I enjoyed working, and who could make me rich. I was also using my time to handle things that didn’t come naturally to me, when I should have been focused on doing the few things I did well.

Trading time for money is a trap.

Focus on your core strengths instead of the competition.